COMM12016 Citizen Blog 1 – The Spirit of Anzac Centenary Experience at Mackay


Figure 1: Poppy memorial wall Source: Australian Government 2016

On Thursday 28 July I was able to attend the Centenary Experience hosted at the Mackay Entertainment and Convention Centre. Tickets are pre-booked and free for everyone. The Experience is a travelling exhibition that started in September 2015 and is going through 23 major cities and regional towns, showcasing a collection of artefacts, short films and memorials devoted to the ANZAC soldiers who fought in World War 1 and other Australian soldiers (Australian Government 2016).

The ANZACs (The Australian and New Zealand Army Corps) are a well renowned and admired element of Australian culture. Many Australians are proud of the legacy of the soldiers who fought during the first World War and Gallipoli is a popular tourist spot and memorial in remembrance of the infamous Gallipoli campaign (Donoghue & Trenter, 2015). The Centenary Experience take visitors through a timeline of Australia pre-World War 1 through to the present day, with sections dedicated to;

  • Pre World War Life

  • Recruitment

    Figure 2: A map on the wall showing various country’s interactions Source: Australian Government 2016
  • Egypt and training

    Figure 3: Camera showing a photograph of soldiers sitting on an Egyptian pyramid Source: Australian Government 2016
  • Gallipoli and trench warfare

    Figure 4: Model of a soldier sitting on a battlefield Source: Australian Government 2016
  • Nurses and hospitals

    Figure 5: A mannequin wearing an old nurse outfit Source: Australian Government 2016
  • Life at home

    Figure 6: Text plate describing the Australian political division regarding conscription in the World War 1 Source: Australian Government 2016
  • Life and recovery after war

  • A touching memorial to fallen soldiers, with special attention to soldiers who were local to the region

  • Present day Australian soldiers and a timeline of Australian involvement in other conflicts

The Centenary Experience makes use of a variety of special effects and digital tools to enhance the tour and make it a memorable event. Each visitor is provided with a handheld touch device with headphones that plays narration and audio into the wearer’s ears.

Figure 7: The re-purposed phone and headphones used on the tour Source: Australian Government 2016

Narrator and Voice Actors read scripts assigned to each section of the tour, changing as the visitor walks through the Experience.

Figure 8: The devices playing audio narration Source: Australian Government 2016

In addition, there are many displays that have a small red button attached to them.

Figure 9: A display with a red button Source: Australian Government 2016

Touching the device to one of these buttons will send an article of information related to the display to an email that the user specifies at the beginning of the tour, although I have yet to receive any emails.

Figure 10: A device receiving an item from a button Source: Australian Government 2016

There are also lighting effects and projected film to create an interesting atmosphere for the tour. Preserved artefacts and documents are also on display for visitors to observe.

The Centenary Experience also made use of social media services for attendees to engage with the experience online. On the webservice Twitter, the hashtag #spiritofanzac is used by both the organisers and customers to share messages and photos. Twitter is a website where users can share short messsages and images and has come to be used in a wide variety of ways, particularly by organisations looking to promote their service (Bainbridge, Goc & Tynan 2015, p. 77).

Figure 11: A poster for the Centenary Experience showing Facebook, Twitter and Instagram advertisements Source: Australian Government 2016

An ‘app’ is also in place for customers to use during and after the Experience. Apps are computer programs designed to run on mobile devices and are a fairly new concept in social networking (Bainbridge, Goc & Tynan 2015, p. 496)

Figure 12: A poster advertising the Centenary Experience App Source: Australian Government

The Spirit of Anzac Centenary Experience was one of the most fascinating and memorable tours I have ever attended thanks to the unique special effects, use of digital technology and impressive collection of artefacts.


Australian Government 2016, The spirit of Anzac centenary experience, viewed 27th July 2016,

Bainbridge, J, Goc, N & Tynan, L 2015, Media and journalism New Approaches to theory and practice Third Edition, Oxford University Press, Melbourne

Donoghue, J, Tranter, B 2015, ‘The Anzacs: military influences on Australian identity’, Journal of Sociology, vol. 51, no. 3, pp. 449-463.


DGTL12002 Working with Social Media Week 2 – Twitter Review

Twitter allows its users to post their messages in the form of ‘tweets’, which are brief messages with a 140 maximum character count. The user chooses what to include in their tweets and those tweets are considered the personal material of the user. Under the Twitter Terms of Service, the user’s account and the material posted on that account is owned by the user, regardless of their value (Twitter 2016). Twitter does have guidelines and restrictions to manage what is posted on Twitter, in order to moderate risks. Some material is restricted and obscured and can also be removed if it breaks The Twitter Rules (Twitter 2016).

Ownership of content

Figure 1
Figure 1: An example of a tweet and a reply ( 2016, viewed 21 August 2016)

Tweets have a number of details that can be used to identify the creator and owner of a tweet. In Figure 1, the username and official name can be seen at the top of the tweet. To the left of the name is the user’s profile picture. Under the content of the tweet is the date and time that the user posted that tweet. Replies to a tweet appear under the primary tweet and include the other user’s name and date, while their message typically contains the original user’s tweet. Some tweets can also include the geographical location of the user as another means of identification (Hinton & Hjorth 2013, pp. 50). All of this information is used to demonstrate who created and who owned the tweet in question.

Moderation of risks

Twitter has a list of guidelines and rules that users must follow so that their tweets aren’t removed or their accounts aren’t banned. Under the Content Boundaries of Twitter, tweets that contain “pornographic or excessively violent content” or “gratuitous images of death” must be concealed, as seen in Figure 2 (Twitter 2016).

Figure 4
Figure 2: Twitter using its sensitive media cover to conceal sensitive material (Twitter 2016, viewed 21 August 2016)

Tweets are also not allowed to include the following:

  • Violent threats (direct or indirect)
  • Harassment
  • Hateful conduct
  • Multiple account abuse
  • Private information
  • Impersonation
  • Self-harm



Hinton, S & Hjorth, L 2013, Understanding social media, Sage Publications Ltd, London

Twitter 2016, The Twitter rules, viewed 22 August 2016,

Twitter 2016, Twitter terms of service, viewed 22 August 2016,

DGTL12002 Working with Social Media Week 1 – Twitter

Twitter is a very popular social media site that lets users read and send 140 characters known as ‘tweets’. I am a registered member of the service but the only posts I have made have been for assessment work as part of my digital media course. I do use Twitter to check up on a specific group of people I follow, but I don’t use my account for that, so I can’t tweet, retweet or reply. I primarily use Twitter to just read what a select few are thinking or saying to their followers. I enjoy reading tweets that are entertaining or relate to my interests, but I don’t care about ongoing world issues or trends, unless they are reflected in the tweets of those I follow. It is just something I use to distract myself or relieve boredom. For tweets I make on my own, they will probably continue to be only made for assessment work, as I’m not interested in voicing my thoughts to random people on the internet in an easily record-able manner.


Here are three reviews of other blogs and links to the posts.

Hey Jacob

Nice blog post. Everything is straight to the point and easy to understand. Giving examples of the soft skills and their effects is helpful and informative. One criticism I have is that you don’t really explain how soft skills are used in business communications or why employers find them desirable.  You touch on it with employees being more ‘likeable’, but you could also mention why this is useful, such as team efficiency or coordination. The task question has been answered satisfactorily but a bit more detail would show a greater understanding of the topic. Grammar and spelling seem mostly fine, but the last two paragraphs seem a bit awkward. Maybe look over it again.

Your blog looks great and is very easy to read. Paragraphs are well spaced  and the font is readable and professional. The banner image does a good job of explaining what the blog is about.

Kind regards,


Hey Shannon

Something that sticks out about your post is the grammar. I think you need to read the post aloud and adjust some of awkward sentences and phrasing. I understand what you are talking about but the delivery is very rough. The writing and presentation standard has its own section on the criteria sheet, which can improve marks easily. Also, the second paragraph does not flow well into the new topic of interpersonal difficulties. Maybe start off by saying that because new technology is replacing traditional communication, people are becoming less skilled. Some good points are the range of communication types covered and the detailed personal example you gave at the end. It helps explain how much influence modern technology has on our lives. Also, the animation you used is very charming and interesting.

The blog itself is very pleasant and relaxing to look at. Everything is easy to read and navigate.

Kind regards,


Hey Mitchell

In your post, you start off with some really awkward grammar. You should say who the people are and that they definitely argue for that particular statement. The second sentence reads weirdly and doesn’t flow well with the prior sentence. Obviously some of the paragraphs are missing. Make sure to meet the minimum word limit for your posts and also include some of the ‘communication media’ detailed on the assignment page. Don’t forget to have at least two references and use them in your posts.

The blog itself is aesthetically pleasing with the colours and fonts used. The banner image is very charming and informative.

Kind regards,


What makes a good public speaker?

This is the two-minute self-recorded audio element posted on SoundCloud. The topic is what makes a good public speaker. A transcript and references can be found below.

Link to the post:


Something that I and many others struggle with is public speaking. The thought of getting up in front of a crowd and delivering a speech is frightening to a lot of people. Experienced speakers (Baccarani & Bonfanti, 2015 p. 376) who have written on the topic agree that public speaking is a skill and it can only be acquired through practice and experience. Even with frequent practice, there is no definite formula for success, as what makes a speech effective largely depends on the audience. Still, preparing a plan and careful delivery of the speech are vital aspects of public speaking that can be practiced.

It is important to know that the effort and planning involved in a speech will change drastically depending on the context and audience. The target audience will dictate the style of the presentation (Cenere et al. 2015, p. 346). Before you start planning your speech, you should have a clear message to focus on during the speech. The goal can be anything, but good speakers present a simple and memorable message that the audience will remember afterwards (Cenere et al. 2015, p. 347). Good speeches generally follow a certain structure. They introduce with a ‘hook’, something to draw the audience’s interest. The body of a speech should be presented in a logical sequence, with key points emphasised (Cenere et al. 2015, pp. 347-8). Finally, the speech should end with a powerful conclusion. Typically this is a ‘call to action’, asking the audience to think or act in a certain way.

Even with a potentially effective speech, people can struggle. What is it that makes people good at the speaking part? Something good public speakers do is engage with their audience, making them listen and believe that the speaker cares. This is done primarily through non-verbal communication (Cenere et al. 2015, p. 353). Eye contact, a clear and well projected voice and emphatic movements demonstrate confidence and knowledge of what is said. Consistency between the words spoken and the message communicated non-verbally is essential. The disconnect between the messages communicated can completely break a speech. Finally, a talking speed of about 100-125 words per minute allows the audience to keep up without boring them.

Being concise is also an important quality, so I will quit around here. Hopefully you know more about what makes someone a good public speaker.


Baccarani, C Bonfanti, A 2015, ‘Effective public speaking: a conceptual framework in the corporate-communication field’, Corporate Communications: An International Journal, vol. 20, no. 3, pp. 375-390.

Cenere, P, Gill, R, Lawson, C & Lewis, M 2015, ‘Communication skills for business professionals’, Cambridge University Press, Melbourne, Vic

Exercising Emotional Intelligence

Describe what exercising emotional intelligence means.

First of all, what is emotional intelligence and why it is important. Emotional intelligence (EI) can be understood as being aware of and understanding your own emotional state and the emotional state of others and the way it affects the situation.

Those who are able to use EI to their own advantage can benefit greatly. Some benefits are:

  • Knowing when to work and be extra productive
  • Adjusting your behaviour to be more compatible with someone you are negotiating with
  • Being able to motivate yourself by adjusting thoughts and overall mood

It is cited by Choi et al. (2015, p. 48) that there are two types of EI. Intrapersonal EI and Interpersonal EI. Intrapersonal EI refers to a person’s understanding and influence over their own emotional state and mood. The other type, Interpersonal EI refers to a person’s awareness and understanding of other people’s emotions and thoughts and adjusting their behaviour accordingly. People with a high EI are typically more empathetic and understand themselves and others easier (Choi et al., 2015, p. 49).

Figure 1: Tree diagram about emotional intelligence Source: Perspect (2011)

The ‘gold standard’ of EI testing according to Cenere et al. (2015, p. 208) is the Mayer, Salovey and Caruso Emotional Intelligence Test (MSCEIT). Developed in the 1990s, there are four described abilities in the test:

  1. Recognise: accurately identify our own emotions and those of others

  2. Use: use emotions to help us think and generate different emotions to help solve problems

  3. Understand: understand the causes and how emotions change

  4. Manage: strategies to help us manage our emotions and those of others

Figure 2: A graph about emotional intelligence Source: Toh (2016)

Being able to use these abilities to more successfully interact with others and monitor your own emotional well being is exercising your emotional intelligence.


Cenere, P, Gill, R, Lawson, C & Lewis, M 2015, ‘Communication skills for business professionals’, Cambridge University Press, Melbourne, Vic

Choi, J, Chung, G, Sung, S, Butt, N, Soliman, M & Chang, J 2015, ‘Does emotional intelligence matter in interpersonal processes? The mediating role of emotion management’, Seoul Journal of Business, vol. 21, no. 2, pp. 45-70.

Perspect 2011, What is emotional intelligence, image, viewed 14 May 2016, <;

Toh, K G 2016, Emotional intelligence business diagram management strategy concept chart illustration, image, viewed 14 May 2016, <;

Types of Non-Verbal Communication

What are the different types of non-verbal communication? How can non-verbal communication make or break a speech?

Nonverbal communication is one of the essential elements of communication. Most people notice and remember how a person delivers a message rather than the words themselves. It’s important to ensure what is communicated nonverbally conveys the message you want to deliver, as an inconsistency between verbal and nonverbal communication can ruin the message. There are many types of nonverbal communication (Cenere et al. 2015, pp. 355) that must be considered when communicating:


Artifactics – Clothing and attire. Clothes, jewellery, accessories, tattoos, piercings etc. What you wear presents an image that quickly takes hold in the mind.

artifactics 1

Figure 1: Tattooed Man

Source: Tattoo Ideas Central (2016)

artifactics 2

Figure 2: Man in a suit

Source: Verweij Juristen (2016)

Chronemics – The use of time. Making your colleagues or underlings wait, interrupting the workday schedule with an impromptu meeting, the time of day you meet with someone. Alters the context and can show consideration, rudeness etc.


Figure 3: Clock

Source: Howard Miller Furniture (2016)

Haptics – Physical contact. Can establish mutual friendliness or agreement, eg. Handshake. Touching a shoulder often expresses sympathy, and close personal contact creates intimacy.

haptics 1

Figure 4: Friendly handshake

Source: Arkansas Workforce Centers (2016)

haptics 2

Figure 5: Intimate hand holding

Source: Beautysalon de Zonneschijn (2016)

Kinesics – Body movements, facial expressions and gestures. Movement in relation to what you are saying expresses interest and is engaging. Facial expressions clearly express emotions. Body movement such as pacing could present casual confidence, nervousness etc.


Figure 6: Sitting in an interview

Source: Akyildiz, B (2015)

Olfactics – Smell in relation to communication. Perfume and deodorant are used to mask body odours and/or give off a pleasing smell. Makes someone more pleasing to talk to.


Figure 7: A nose

Source: Star, O (2014)

Oculesics – Eye contact. Maintaining eye contact implies respect and attention to the speaker and establishes a personal connection (In the Western world).


Figure 8: Two people staring into each other’s eyes

Source: Zumi (2014)

Posture – Pose, stance. Expressive, more than gestures or facial expressions. Eg. Slouching backwards can imply laziness, while slouching forward implies either tiredness or interest.


Figure 9: Different postures

Source: Caladenia Global Corporation (2016)

Proxemics – The use of physical space. Respecting personal space and positioning in a room or group. Invading personal boundaries can be uncomfortable, hindering communication. Position in a group demonstrates status in that group.


Figure 10: Different spaces around a person

Source: Inselberg, A (2015)

Silence – Using pauses for effect or moments of silence. Allows for engagement with the audience or quiet thinking.


Figure 11: Someone asking for silence

Source: Guinan, M (2016)

Vocalics – Tone, pitch, volume, inflection and speed. Can change the meaning of spoken words and the intended message.


Figure 12: A vocalics exercise

Source: Nonverbal communication for beginners (2016)

It is impossible to communicate without sending out nonverbal signals. The receiver uses these cues to interpret the true intent of the speaker, so when delivering a speech nonverbal communication must be carefully considered as it can distort the message (Phutela 2015, pp.45). Nonverbal communication can:

  • Repeat the message your words are saying
  • Contradict what your words are saying
  • Substitute for your words
  • Accentuate the meaning of your message

Animated movement and gestures and an engaged expression can easily enhance your speech and make it memorable. Many famous speech deliverers are remembered for their delivery rather that the words they spoke. On the other hand, delivering a speech in a flat, deadpan manner will bore your audience and send the message that you don’t care for what you are saying. This is unwanted when trying to deliver a convincing speech.


Akyildiz, B 2015, Body language interview, image, viewed 7 May 2016, <;

Arkansas Workforce Centers 2016, Pic handshake, image, viewed 7 May 2016, <;

Beautysalon De Zonneschijn 2016, Blok manicure, image, viewed 7 May 2016,<;

Caladenia Global Corporation 2016, Reading body language: non-verbal communication, image, viewed 7 May 2016,<;

Cenere, P, Gill, R, Lawson, C & Lewis, M 2015, ‘Communication skills for business professionals’, Cambridge University Press, Melbourne, Vic

Guinan, M 2016, Under Active Thyroid Diet, image, viewed 7 May 2016, <;

Howard Miller Furniture 2016, Howard miller office mate wall clock, image, viewed 7 May 2016, <;

Inselberg, A 2015, Alan, genellikle kişilerin göremediği ancak hissettiği çizgilerdir. Kişiler bu alana ihtiyaç duyar…, image, viewed 7 May 2016,<;

Nonverbal Communication for Beginners 2016, Vocalics changes meaning, image, viewed 7 May 2016, <;

Phutela, D 2015, ‘The importance of non-verbal communication‘, IUP Journal of Soft Skills, vol. 9, no. 4, pp. 43-49.

Star, O 2014, Dažādi fakti., image, viewed 7 May 2016,<;

Tattoo Ideas Central 2016, Body art tattoo, image, viewed 7 May 2016, <;

Verweij Juristen 2016, Social security, image, viewed 7 May 2016, <;

Zumi 2014, Lucruri pe care femeile NU le înţeleg la BĂRBAŢI, image, viewed 7 May 2016, <;