DGTL12002 Working with Social Media Week 6 – Social Graph

Social graphs are representations of the relationships between individuals online, who are represented by a collection of their personal information. Data like names, dates of birth, place of residence, phone numbers and other types of information are typically retained in these collections (Sporny 2012). Connections exist between all sorts of individuals, organisations and services. Facebook in particular uses social graphs to automatically share and use identifying information with other people in websites in order to make using the internet and establishing relationships easier. But private or sensitive information could be vulnerable due to the nature of the Social Graph system.There are both pros and cons to the use of social graphs.

Figure 1: A representation of a social graph. Viewed on 3rd September 2016. Accessed at http://www.businessinsider.com.au/explainer-what-exactly-is-the-social-graph-2012-3?r=US&IR=T


  • It is far more convenient when creating a new account on an unfamiliar website to be able to share information from Facebook and skip the process.
  • It is easier to compare shared interests with people you know to strengthen your relationship, and you may even discover a shared interest with someone you don’t know well.



  • Sensitive information may be given to other websites or advertisers that you would usually be unwilling to part with, such as place of residence or phone numbers. With the Social Graph system, it is possible that this information would be shared without you being aware of it.
  • Because some information in Social Graphs automatically updates when using the internet, you may accidentally reveal to people you know something you are interested in but would rather keep private.
  • It may be easier for certain people to find personal information on you that you would rather keep to yourself and your personal relationships.

The Social Graph system is helpful in making the internet easier to use, but its effects on personal privacy can be very undesirable.


Dickinson, B 2012, ‘So what the heck is the ‘social graph’ Facebook keeps talking about?’, Business Insider Australia, 3 March, viewed 3rd September 2016, http://www.businessinsider.com.au/explainer-what-exactly-is-the-social-graph-2012-3?r=US&IR=T

Manu Sporny 2012, What is linked data?, video, 16 June, viewed 3rd September 2016, https://www.youtube.com/watch?v=4x_xzT5eF5Q&feature=youtu.be


DGTL12002 Working with Social Media Week 5 – Google Maps and APIs

A HTML embedded visual of the Google Maps view of Central Queensland University

APIs, short for application programming interface, are the protocols and requirements that determine how an application may interact with another application. The Google Map APIs are instructions for devices to display Google Maps and tools for users to alter and incorporate Google Maps into their applications or create their own Maps.


Google 2016, Google Maps for every platform, viewed 22 August 2016, https://developers.google.com/maps/

Proffitt, B 2013, What APIs are and why they are important, viewed 22 August 2016, http://readwrite.com/2013/09/19/api-defined/

DGTL12002 Working with Social Media Week 4 – The Sheep Market and Innovation

The Sheep Market was an experiment conducted by Aaron Koblin in 2006 where individuals were paid 2 cents to draw and submit a sheep for collection. 7599 unique IP addresses visited the site and submitted sheep and the experiment stopped at 10000 sheep (Koblin 2006).

Figure 1: The Sheep Market website and the picture. Viewed 20th August 2016. Accessed at http://www.thesheepmarket.com



The site is an interesting study in its use of crowdsourcing to achieve its goals and can be considered innovative in some aspects.

To be innovative, a concept or project must be creative in its design, and be successfully created and implemented into reality (von Stamm 2008, pp. 1). In order to successfully implement a potentially innovative concept, the idea must be considered carefully if it is worth pursuing, it must be developed at a reasonable cost and the concept must be commercialised into the market (von Stamm 2008, pp. 1).

The Use of Social Media

Social media and networking sites have become extremely commonplace and are considered to be a normal forum for discussion and communicating with other people. The large number of connections and networks shared by millions of people makes spreading ideas and concepts much more easy (Hinton & Hjorth 2013, pp. 56). The Sheep Market is limited in its use of social media as a way of sharing its content. The only option is to email someone a picture of a sheep, which only reaches one person really. This is a fairly simple and common practice. The Sheep Market wouldn’t be considered innovative for its use of social media.


‘Produser’ is a relatively new term that refers to users of content that also produce said content (Hinton & Hjorth 2013, pp. 57). The user becomes the source of original content, which is referred to as ‘user created content’ (Hinton & Hjorth 2013, pp. 55). The Sheep Market incentivised users with its payment of 2 cents and method of creating content, and is composed solely of that user created content. The unique online environment was able to draw in users and the low skill barrier and incentives turned them into ‘produsers’. The Sheep Market is innovative in creating and using produsage.


The Sheep Market’s online environment and its collection and display of user created content created a unique participative medium. Because thousands of users were all contributing content to the website, they were participating in a sort of community, which strengthened the social connection and investment in the project as they all mattered to the overall result (Hinton & Hjorth 2013, pp. 59). Content was produced at a quick rate, which also makes it innovative. Using processes that allow for timely and effective execution of projects is important when working on innovative projects (von Stamm 2008, pp. 1). The Sheep Market is innovative in its use of crowdsourcing.


Hinton, S & Hjorth 2013, L 2013, Understanding social media, SAGE Publications, London

Kobli, A 2006, The sheep market, viewed 20 August 2016, http://www.thesheepmarket.com/

von Stamm, B 2008, Managing innovation, design and creativity second edition, John Wiley & Sons, Ltd

DGTL12002 Working with Social Media Week 3 – Best Job in the World Review

The tourism campaign “Best Job in the World” was a massive success for CumminsNitro, an advertising company in Brisbane and the state of Queensland, Australia. The campaign created an international media stir and drew interest from hundreds of thousands of people (Tourism Australia 2016). The campaign is notable for its use of traditional and new media forms of advertising as well as the focus on interactivity with internet users. The campaign advertised a highly desirable job offer in Queensland and allowed anybody to apply. Applicants had to upload a video of them saying why they would be suitable for the job. The campaign’s unique use of user interactivity make it interesting to study the different types of interactivity involved and how they engaged the users. In The Information Society journal, communications researcher Jennifer Stromer-Galley (2004) proposed a model of 4 types of interactivity when it comes to human-computer interaction, which could be separated into two categories. The Best Job in the World campaign makes use of these 4 types of interactivity.



Between people: It was common for video applications to be created with people working together, as seen in Figure 1.

Between people through mediated channels: Video applications could be shared and commented on by other internet users. The winner of the Best Job had to create and maintain an online blog documenting their experiences as part of the job, in addition to their other duties.

3 Figure 1.png
Figure 1: Mitchel from Canada’s video application. Viewed 22 August 2016, accessible at http://blog.queensland.com/2013/03/07/best-job-in-the-world-application-videos/


Between people and computers: People created their video applications then uploaded them to Youtube.com. The winner also had to write and post blog updates.

Between computers through software, hardware, and networks: Video editing and uploading plus sharing and being tracked by other computers and websites.

The Best Job in the World campaign is an excellent example of how to engage with internet users. Social media is a participative medium and users interact using user generated content and user created content (Hinton & Hjorth 2013, pp. 55). The campaign took advantage of these different ways of interacting and experienced incredible worldwide success.



Hinton, S & Hjorth, L 2013, Understanding social media, Sage Publications Ltd, London

Islandreefjob17 (poster) 2009, Mitchell, Canada (121976), video, Feb 19, viewed 22 August 2016, https://www.youtube.com/watch?v=thxSlKVz3fo

Stromer-Galley, J 2004, ‘Interactivity-as-Product and Interactivity-as-Process’, The Information Society, vol. 25, no. 5, pp. 391-394

Tourism Australia 2016, About the campaign – best jobs in the world, viewed 22 August 2016, http://www.tourism.australia.com/campaigns/Global-Youth-about-the-campaign.aspxHinton, S & Hjorth, L 2013, Understanding social media, Sage Publications Ltd, London

DGTL12002 Working with Social Media Week 2 – Twitter Review

Twitter allows its users to post their messages in the form of ‘tweets’, which are brief messages with a 140 maximum character count. The user chooses what to include in their tweets and those tweets are considered the personal material of the user. Under the Twitter Terms of Service, the user’s account and the material posted on that account is owned by the user, regardless of their value (Twitter 2016). Twitter does have guidelines and restrictions to manage what is posted on Twitter, in order to moderate risks. Some material is restricted and obscured and can also be removed if it breaks The Twitter Rules (Twitter 2016).

Ownership of content

Figure 1
Figure 1: An example of a tweet and a reply (Twitter.com 2016, viewed 21 August 2016)

Tweets have a number of details that can be used to identify the creator and owner of a tweet. In Figure 1, the username and official name can be seen at the top of the tweet. To the left of the name is the user’s profile picture. Under the content of the tweet is the date and time that the user posted that tweet. Replies to a tweet appear under the primary tweet and include the other user’s name and date, while their message typically contains the original user’s tweet. Some tweets can also include the geographical location of the user as another means of identification (Hinton & Hjorth 2013, pp. 50). All of this information is used to demonstrate who created and who owned the tweet in question.

Moderation of risks

Twitter has a list of guidelines and rules that users must follow so that their tweets aren’t removed or their accounts aren’t banned. Under the Content Boundaries of Twitter, tweets that contain “pornographic or excessively violent content” or “gratuitous images of death” must be concealed, as seen in Figure 2 (Twitter 2016).

Figure 4
Figure 2: Twitter using its sensitive media cover to conceal sensitive material (Twitter 2016, viewed 21 August 2016)

Tweets are also not allowed to include the following:

  • Violent threats (direct or indirect)
  • Harassment
  • Hateful conduct
  • Multiple account abuse
  • Private information
  • Impersonation
  • Self-harm



Hinton, S & Hjorth, L 2013, Understanding social media, Sage Publications Ltd, London

Twitter 2016, The Twitter rules, viewed 22 August 2016, https://support.twitter.com/articles/18311

Twitter 2016, Twitter terms of service, viewed 22 August 2016, https://twitter.com/tos?lang=en

DGTL12002 Working with Social Media Week 1 – Twitter

Twitter is a very popular social media site that lets users read and send 140 characters known as ‘tweets’. I am a registered member of the service but the only posts I have made have been for assessment work as part of my digital media course. I do use Twitter to check up on a specific group of people I follow, but I don’t use my account for that, so I can’t tweet, retweet or reply. I primarily use Twitter to just read what a select few are thinking or saying to their followers. I enjoy reading tweets that are entertaining or relate to my interests, but I don’t care about ongoing world issues or trends, unless they are reflected in the tweets of those I follow. It is just something I use to distract myself or relieve boredom. For tweets I make on my own, they will probably continue to be only made for assessment work, as I’m not interested in voicing my thoughts to random people on the internet in an easily record-able manner.